The Swatch store in times Square is just an over the top example of some very effective branding. The store is wrapped in literally wrapped in images. I chose this store because I've actually been there. It's very pop. I think that could be the design concept in a nutshell. Products pop in the displays, graphics pop off of walls, colors and light pop from the inside to the outside.
The windows are also used very effectively; cases in the interior are encased in bright colors that draw your attention fromthe outside.
It's very urban and international in its feel. The people in the ads are young hipsters, well dressed and - in their latest ads- actually in flight. The whole facade soars to the sky and manages to compete fairly well with the other eye popping billboards around it.
From the Moodie Report on Swatch ---> Read More
Swatch + Art
Right from the start, Swatch connected with contemporary art. Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for famous artists, musicians and fashion designers. One of the first major artists to collaborate with Swatch was the Keith Haring, and the relationship between Swatch and art has since produced a fascinating series of Swatch Art Specials by Pedro Almodóvar, Ágatha Ruíz de la Prada, Jean-Charles de Castelbajac and Vivienne Westwood, among many others. Recent collaborators include the performance artists and musicians known as Blue Man Group, and Norma Jeane, the contemporary artist who designed Once Again, Again, the 2008 “Club Watch” for members of the worldwide community of Swatch fans and collectors known as Swatch The Club.
Creative retail
Swatch The Club has evolved from a club for enthusiasts and collectors of Swatch watches to a worldwide community. Today, with more than 12,000 Swatch POS, creative retail is the name of the game. In addition to existing shop-in-shops, kiosks, monobrand Swatch stores and flagship Swatch Jellyfish stores, Swatch now sets up “Instant Stores” — temporary Swatch stores that can be set up quickly at an event or in a trendy new location. A new look in retail outlets is coming soon – a theatrical display of creative mobility designed to turn Swatch stores into stages for the product as protagonist.
From the Moodie Report on Swatch ---> Read More
Swatch + Art
Right from the start, Swatch connected with contemporary art. Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for famous artists, musicians and fashion designers. One of the first major artists to collaborate with Swatch was the Keith Haring, and the relationship between Swatch and art has since produced a fascinating series of Swatch Art Specials by Pedro Almodóvar, Ágatha Ruíz de la Prada, Jean-Charles de Castelbajac and Vivienne Westwood, among many others. Recent collaborators include the performance artists and musicians known as Blue Man Group, and Norma Jeane, the contemporary artist who designed Once Again, Again, the 2008 “Club Watch” for members of the worldwide community of Swatch fans and collectors known as Swatch The Club.
Creative retail
Swatch The Club has evolved from a club for enthusiasts and collectors of Swatch watches to a worldwide community. Today, with more than 12,000 Swatch POS, creative retail is the name of the game. In addition to existing shop-in-shops, kiosks, monobrand Swatch stores and flagship Swatch Jellyfish stores, Swatch now sets up “Instant Stores” — temporary Swatch stores that can be set up quickly at an event or in a trendy new location. A new look in retail outlets is coming soon – a theatrical display of creative mobility designed to turn Swatch stores into stages for the product as protagonist.
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