What I love about this ad is it's sheer simplicity. The black background becomes powerful in relation to most of the other ads and spreads in the magazine. It's also an appripriate choice for an ad about technology - it's sleek and provides high contrast between the text and the playful, brightly colored logos spilling across the page. This contrast only cements the concept of High Definition by bringing each visual element, whether graphic or textual, into a crisp clarity.
This is always my favorite page in my CRAFT magazine, and it's an advertisement! It just makes me happy seeing the smiling girl in her kitchy-crafty, anti-glam house. The method here is perfect for a craft magazine, imitating paper collage in the retro/rockabilly/mod style. There is an enormous amount of texture and pattern here that has been brilliantly balanced mostly through the use of solid white blocks, creating resting places for the eye. The text is as equally creative and loose without looking unplanned or messy.
This DisneyParks ad appeals to my imagination. They've used very sophisticated photography to create the illusion of bringing a storybook character to life. There is a dreamy, supernatural quality to the light in the way they have taken the beams of light and brought them into the foreground. In reality the tree and its branches would probably have been completely backlit. There is slightly sinister mood created here with the juxtoposition of the innocence of Snow White and the baby forest animals and the dark, lush forest that surrounds her, recalling the thread that ties all Disney movies together: the battle between good and evil. The other Disney Parks ads are just as successful at showing this play between dark and light, taking a contemporary look at fantasy that appeals to adults who have grown up with these tales, even more so than their children.
